People are either motivated or they are not. Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them. You don’t hire for skills, you hire for attitude. Leading, however, means that others willingly follow you-not because they have to, not because they are paid to, but because they want to. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading is not the same as being the leader. And happy customers ensure happy shareholders-in that order. It’s not “integrity,” it’s “always do the right thing.” It’s not “innovation,” it’s “look at the problem from a different angle.” Articulating our values as verbs gives us a clear idea - we have a clear idea of how to act in any situation. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.įor values or guiding principles to be truly effective they have to be verbs. We are drawn to leaders and organizations that are good at communicating what they believe. People don’t buy WHAT you do, they buy WHY you do it. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care? Very few people or companies can clearly articulate WHY they do WHAT they do. “There are only two ways to influence human behavior: you can manipulate it or you can inspire it.
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